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Safari since version 13.1 and Firefox browsers already block third-party cookies that track user behavior across multiple sites, and thus disable personalization and ad measurement.
Similar mechanisms will be implemented in other browsers in the future, for example, in Google Chrome from the end of 2023.
To help advertisers recover some of their lost data, Google Ads has introduced advanced conversion tracking. This tool can improve the accuracy of conversion measurements when cookies are not available by sending conversion information from the site along with user data - name, phone, email and others - to Google Ads.
Advanced tracking helps you capture conversions more accurately and manage your bidding more effectively.
This feature works in conjunction with conversion tags and transmits hashed conversion data from your site to Google in a confidential manner.
The module adds support for these conversions.
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