How to Set Up Abandoned Cart Recovery

10/02/2023

Cart abandonment is a common challenge in ecommerce. Fortunately, with Informatix Systems, you can set up automated abandoned cart recovery strategies to remind customers about incomplete purchases and bring them back to complete their orders. This guide walks you through configuring this powerful feature.

 Access the Admin Dashboard

Log in to your Informatix Systems admin panel. Navigate to the “Marketing” or “Automation” section, then click on “Abandoned Cart Recovery.”

 Enable Cart Recovery

Toggle the feature to activate abandoned cart recovery. Once enabled, the system will start tracking when customers add items to their cart but leave without checking out.

Configure Email Reminders

Set up a series of reminder emails that will be sent to customers who abandon their carts. Common time intervals include:

  • First reminder after 1 hour

  • Second reminder after 12 or 24 hours

  • Final reminder after 2 or 3 days

 Customize Email Content

Personalize each email with dynamic variables such as the customer's name, product images, and a direct link to their cart. You can also include a discount code to encourage completion of the purchase.

 Add Conditions and Timing

Define rules such as triggering only for logged-in users or customers with a minimum cart value. You can also limit the number of emails sent per user.

 Monitor Recovery Performance

Use the analytics dashboard to track open rates, click-through rates, and recovered orders. This helps you fine-tune the timing and messaging of your abandoned cart campaigns.

Benefits of Setting Up Abandoned Cart Recovery with Informatix Systems

  • Recover Lost Sales: Bring back users who left without checking out and turn lost opportunities into conversions.

  • Increase Revenue Automatically: Run automated recovery campaigns that work around the clock.

  • Boost Customer Engagement: Keep your brand top of mind with helpful reminders and special offers.

  • Improve User Experience: Personalized reminders make it easy for customers to resume their shopping journey.

  • Data-Driven Insights: Analyze which messages and offers result in the most recovered carts.

FAQs

 What is an abandoned cart?
An abandoned cart occurs when a user adds items to their shopping cart but does not complete the purchase.

 How does abandoned cart recovery work?
The system tracks incomplete checkouts and automatically sends reminder emails to the customer encouraging them to return and complete the order.

 Can I include a discount in the recovery email?
Yes, you can add coupon codes or limited-time discounts to incentivize the customer to complete their purchase.

 How many reminder emails should I send?
Most businesses send between one and three reminders spaced over several days. You can test different sequences to see what works best.

 Can I track how many carts were recovered?
Yes, the admin panel provides detailed reports on how many carts were recovered and the total revenue generated from recovery efforts.

Who can I contact for help with setup?
For assistance, reach out to support@informatix.systems or call +8801524736500.

Get in Touch

Need help setting up abandoned cart recovery for your store?
Visit: https://informatix.systems
Email: support@informatix.systems
Phone: +8801524736500

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