How to Set Up Google Ads Conversion Tracking

Setting up Google Ads conversion tracking in WordPress involves a few steps. This allows you to track the actions users take on your website after clicking on your Google Ads. Here's how you can do it:

1. Create a Conversion Action in Google Ads:
   • Log in to your Google Ads account.
   • Click on "Tools & Settings" in the top right corner (wrench icon) and select "Conversions" under the Measurement section.
   • Click the blue "+" button to create a new conversion action.
   • Follow the prompts to set up your conversion action. Choose the appropriate category (e.g., website, app, phone calls, etc.), give it a name, and configure the settings specific to your goal.
2. Select the Type of Conversion:
   • For most website actions like form submissions, purchases, or page views, you'll select "Website" as the source of your conversions.
3. Install the Global Site Tag (gtag.js):
   • Google provides a snippet of code called the Global Site Tag. Copy this code.
4. Add the Global Site Tag to Your WordPress Site:
   • In your WordPress dashboard, go to Appearance > Theme Editor.
   • Locate the header.php file. This file contains the HTML for the header section of your site.
   • Paste the Global Site Tag code just before the closing </head> tag.
   • Save the changes.
5. Set Up Conversion Tracking on Specific Pages (Optional):

   If you want to track specific events or actions on certain pages, you'll need to add additional code (known as event snippet) to those pages. For example, if you want to track form submissions on a "Contact Us" page, you'll need to add an event snippet for that.

6. Test and Verify:
   • After implementing the code, visit your website and perform the action you're tracking (e.g., fill out a form).
   • Go back to Google Ads and click "Test" next to the conversion you created. This will check if the tracking is working correctly.
7. Verify in Google Ads:
   • After some time, you should start seeing data in your Google Ads account under the "Conversions" section.

Please note that if you're not comfortable editing code or using the Theme Editor in WordPress, you might want to consider using a plugin that can help you add scripts to the header section of your site without needing to edit code directly.

Always ensure that you're in compliance with privacy regulations and inform users about any tracking you're doing on your website in your privacy policy.