Duplicate or conflicting customer records arise when systems use different identifiers, update rules, and ownership.
Choose stable identifiers, define source-of-truth fields, validate updates and merge rules, and log reconciliation decisions. Profile duplicates before bulk cleanup and preserve a recoverable mapping of merged records.
Data engineering can design matching, lineage, and reconciliation controls. Informatix Systems can assess the symptoms, evidence, and next steps. Contact Informatix Systems to discuss this issue.